Ae’lkemi – “Let there be light!”

11 Sep

Ae'lkemi

Ae'lkemi's designer Alvin Fernandez is one man I am in complete admiration of. His work is always truly an artform that has been put together with total respect for a woman's figure. His designs are simply stunning and his collections have made it to the catwalks of New York, Milan, Berlin and of course, Australia.

With Ae'lkemi set to impress at the upcoming Perth Fashion Festival in their showcase event, 'Lumiere', Stylewa has been lucky enough to steal some time with Alvin Fernandez to find find out more about the stunning label.

Stylewa- What Motivated you to start your own label here in WA and where did the name Ae'kemi come from?

Ae'lkemi has been established for 10 years. Initially the business was operated from home before moving into our Claremont boutique, 5 years ago?

The name came about after watching a music show on the SBS. The show featured a band by the name of 'alchemy' (of that spelling) and after looking it's meaning up in the dictionary, it was fitting for my label with the definition being 'a medieval chemistry- to turn a raw material into something beautiful.' So it was very fitting for my label, although Ae'lkemi is the phonetic way of spelling the word.

Stylewa- What inspired the SS12/13 collection?

The silhouette has been my inspiration for this collection with long and lean lines. I focused on volume placement and layering with the addition of embellishment. I have focused on beaded work and colours incorporating bright tangerines, navy and anything that sparkles -golds and metallics!

Stylewa- What can people expect to see from Ae'lkemi at this years PFF?

For the second year in a row we have worked with the talented David Brittian to put together our parade. We aim to 'present' the collection to our audience and will have some of our couture peices on show. The feel of the evening will be somewhat like an epic movie. One on the darker side that has a moody, gothic yet romantic feel.

Stylewa- Tell us how the theme of Lumiere was decided?

With a focus on “let there be light!”, the theme Lumiere seemed to fit the collection whereby the peices show a 'lightness in the dark'. There is a juxtaposition in the texture of the pieces and so the name Lumiere became the name of our event.

Stylewa- What do you love about the Perth Fashion Festival?

Being able to share our collection with fans and supporters of Ae'lkemi! It's great to be able to show our work to our peers and others in the industry.

Stylewa- Who are you style inspirations?

Balenciaga, Christian Dior, anything from the 1950's with a classic, romantic feel. I am inspired by classic shapes with a contemporary, modern twist.

Stylewa- Which celebrities do you feel honoured to have designed for?

I don't look at my clients as celebrities as such, rather I feel happy to dress anyone that walks through my door….


Alvin Fernandez, your work is exceptional and I think Ae'lkemi is inspirational. Thank you for sharing your world with Stylewa and we can't wait to witness the sparkle that is…..Lumiere!

(for event info, head to http://www.perthfashionfestival.com)

 

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